MKT 305 Quiz 2 New Work Work

MKT 305 Quiz 2 NEW

•       Question 1

Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.

•       Question 2

Which of the following refers to the removal of bad stimuli as a way of encouraging behavior?

•       Question 3

_____ refers to a change in behavior resulting from the interaction between a person and a stimulus.

•       Question 4

The first step in the perceptual process is called _____ and refers to process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.

•       Question 5

Which term describes a consumer’s immediate response after exposure to a stimulus?

•       Question 6

In which type of unintentional learning is behavior conditioned through reinforcement?

•       Question 7

The process through which the desired behavior is altered over time, in small increments is called _____.

•       Question 8

Which of the following represent stimuli that decrease the likelihood that a behavior will occur again?

•       Question 9

Which perspective focuses on the cognitive processes associated with comprehension that leads to consumer learning?

•       Question 10

Which concept represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same?

•       Question 11

_____ occurs when a stimulus shares some, but not all, of the characteristics that would lead it to fit neatly in an existing category.

•       Question 12

Which of the following often take the form of some type of reward?

•       Question 13

Paying attention to only certain stimuli is which element of selective perception?

•       Question 14

_____ is the purposeful allocation of information processing capacity toward developing an understanding of some stimulus.

•       Question 15

Which theory of learning focuses on changes in behavior that occur through responses to stimuli without concern for the cognitive mechanics of the process?

•       Question 16

_____ refers to the extent to which a consumer likes the message source.

•       Question 17

Which message source characteristic refers to the amount of knowledge that a source is perceived to have about a subject?

•       Question 18

Which theory tells us that communications provide information in ways beyond the explicit or obvious content of a message?

•       Question 19

Which of the following is the level of stimuli to which a consumer has become accustomed?

•       Question 20

Which of the following is an environmental characteristic affecting consumer comprehension?

•       Question 21

The background in a message is referred to as _____.

•       Question 22

Which of the following refers to cognitive components that represent facts in an associative network?

•       Question 23

Which of the following is considered a repository for all information that a person has encountered?

•       Question 24

Which storage mechanism represents the storage of visual information?

•       Question 25

Thoughts that contradict a message are called _____.

•       Question 26

_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning.

•       Question 27

A _____ is the mental path by which some thought becomes active.

•       Question 28

The type of coding wherein stimuli are converted to meaning that can be expressed verbally is called _____.

•       Question 29

The process of grouping stimuli by meaning so that multiple stimuli can become a single memory unit is called _____.

•       Question 30

Which source characteristic refers to how honest and unbiased the source is perceived to be?

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