MKT 305 Quiz 2 New Work Work
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MKT 305 Quiz 2 NEW
• Question 1
Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.
• Question 2
Which of the following refers to the removal of bad stimuli as a way of encouraging behavior?
• Question 3
_____ refers to a change in behavior resulting from the interaction between a person and a stimulus.
• Question 4
The first step in the perceptual process is called _____ and refers to process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.
• Question 5
Which term describes a consumer’s immediate response after exposure to a stimulus?
• Question 6
In which type of unintentional learning is behavior conditioned through reinforcement?
• Question 7
The process through which the desired behavior is altered over time, in small increments is called _____.
• Question 8
Which of the following represent stimuli that decrease the likelihood that a behavior will occur again?
• Question 9
Which perspective focuses on the cognitive processes associated with comprehension that leads to consumer learning?
• Question 10
Which concept represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same?
• Question 11
_____ occurs when a stimulus shares some, but not all, of the characteristics that would lead it to fit neatly in an existing category.
• Question 12
Which of the following often take the form of some type of reward?
• Question 13
Paying attention to only certain stimuli is which element of selective perception?
• Question 14
_____ is the purposeful allocation of information processing capacity toward developing an understanding of some stimulus.
• Question 15
Which theory of learning focuses on changes in behavior that occur through responses to stimuli without concern for the cognitive mechanics of the process?
• Question 16
_____ refers to the extent to which a consumer likes the message source.
• Question 17
Which message source characteristic refers to the amount of knowledge that a source is perceived to have about a subject?
• Question 18
Which theory tells us that communications provide information in ways beyond the explicit or obvious content of a message?
• Question 19
Which of the following is the level of stimuli to which a consumer has become accustomed?
• Question 20
Which of the following is an environmental characteristic affecting consumer comprehension?
• Question 21
The background in a message is referred to as _____.
• Question 22
Which of the following refers to cognitive components that represent facts in an associative network?
• Question 23
Which of the following is considered a repository for all information that a person has encountered?
• Question 24
Which storage mechanism represents the storage of visual information?
• Question 25
Thoughts that contradict a message are called _____.
• Question 26
_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning.
• Question 27
A _____ is the mental path by which some thought becomes active.
• Question 28
The type of coding wherein stimuli are converted to meaning that can be expressed verbally is called _____.
• Question 29
The process of grouping stimuli by meaning so that multiple stimuli can become a single memory unit is called _____.
• Question 30
Which source characteristic refers to how honest and unbiased the source is perceived to be?
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