MKT 498 Week 2 Product and Market Identification New Work
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MKT 498 Week 2 Product and Market Identification NEW
Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:
Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.
Select one of these products or services to use in the upcoming team assignments.
Write a 700-word paper in which you:
Identify the product or service
Determine potential target markets
Analyze the competitive advantage for the product/service related to current consumer buying trends.
Assess the existing marketing communications for the product/service.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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