DHA 714 Week 3 Individual Assignment Mission and Vision Statement Alignment Analysis New Work
DHA 714 Week 3 Individual Assignment Mission and Vision Statement Alignment Analysis NEW
A health care organization’s philosophy is expressed in its mission and vision statements. A strategic plan’s foundation may be traced back to the mission and vision statements, and is implemented in the marketing plan. The marketing plan, therefore, must be the vehicle by which the organization accomplishes its mission and vision.
Write a 1,400- to 2,100-word paper, critically evaluating the alignment of your current health care organization’s marketing with its mission and vision statements. The analysis must not be a restatement of the organization’s mission, vision, and marketing strategy. Rather, it should be a critical evaluation of the alignment between the organization’s marketing principles and its mission and vision.
Create a table, organizing your analysis using the SWOT template on your student Web site. Integrate marketing mix and SWOT frameworks to produce an evaluation of your organization’s current approach. Support and discuss the information in your table with narrative analysis grounded in course literature.